With the Big Weekend coming to Luton, the spotlight is on our town, and many of our young people will be inspired to build their careers in media.
But BBC cuts to local radio and TV stations mean many may not be able to get the jobs and apprenticeships to start in the media industry right here in Luton.
I questioned BBC boss Tim Davie on improving socio-economic diversity in apprenticeships to ensure our national broadcaster is as diverse as the country it reflects.